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Showing posts from January, 2008

What's in a name?

Are you one of those multitudes of people who go crazy about the "brand" when you pick a T- shirt or a travel bag? Do you go for branded Australian apples from XXXX's Fresh or do you settle in for the less privileged but equally nutritious ones on the platforms of Madiwala market? Do you judge a book by the book-keeper's looks and diction? Do you buy a "Marks and Spencer" plain T shirt for a couple of grands with no negotiation, just return the wistful smile of the well-dressed hosts of M&S and yet argue at the top of your lungs for a couple of tens for the same kind but less dear T shirt with an under privileged platform-wala at Commercial Street? If you answer in the affirmative for any of these, then tell me why..

One reason springing up at the top of my mind is "Quality Assurance" - the phrase synonymous with brand. I'd anyday pick a Titan watch, spend a little more bucks and get the warranty and assurance of quality than one of …